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Brains Behind The Business©
East Yorkshire–based specialists in neuro-inclusive workplace wellbeing and training.
about us
Helping the world work better for different kinds of brains.
Brains Behind the Business® exists because the way we work, lead, communicate and support people wasn’t built with neurodiversity in mind. And it shows.
We’re here to change that – not through policies and tick-box training, but through real skill-building that changes how leaders actually think, listen and lead.
Kirsty Holden - Our Founder
Why We Exist
People don’t struggle in isolation. They struggle inside systems that weren’t built for them.
Most workplaces and leadership frameworks were designed around one type of brain and everyone else has been quietly adapting, masking, and burning out ever since.
Our mission is to flip that.
We train leaders, managers and organisations in coaching skills through a neuro-inclusive lens – so that every person on their team can show up, contribute and thrive without having to hide who they are to do it.
Because when work works for the people who find it hardest, it works better for everyone.
That’s not idealism. That’s neuroscience
Our Mission
To train and equip 10,000 professionals across business, education and the workplace so every neurotype can thrive without masking, burnout, or compromise.
What We Do
We deliver neuro-inclusive coaching and leadership training through our Neuro-Led Performance & Wellbeing™ programmes designed for managers, leaders and HR professionals who are ready to lead differently.
We don’t just teach awareness. We build real capability. Every programme takes the core skills leaders need – communication, trust-building, coaching, performance support – and teaches them through a neuro-inclusive lens from the ground up. Not bolted on. Baked in.
The result is leaders who can meet people where they actually are. Teams where difference isn’t seen as disruption. Workplaces where nobody has to mask just to get through the day.
7+
Years supporting ADHD + neurodivergent founders
100+
clients helped across coaching, consulting & training
1000's
hours spent behind the scenes making business easier
68
trained through our certifications & programmes
Our Philosophy
We believe in better systems, not better masks.
When you design work, communication and support with neurodiversity in mind, everything improves – wellbeing, culture, performance, retention, psychological safety. The whole environment becomes easier to navigate, easier to lead, and easier to belong to.
We don’t blame individuals for not being resilient enough. We look at the cognitive load baked into how work is designed and we fix it at the source.
Hello! I'm Kirsty.
Our Values
We make it make sense.
Clarity creates calm. We strip out jargon and chaos to find simple, sustainable ways to move forward.
We build around people, not processes.
No masking, no shame — just psychologically safe environments where people show up fully.
We tell the truth kindly.
Honesty creates growth. Compassion creates trust.
We grow with purpose.
Impact matters. We care about results that uplift individuals, teams and whole organisations.
Kind Words From Past Clients
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Frequently Asked Questions
No. We support everyone because when you build environments that work for neurodivergent minds, they work better for everyone.
Absolutely. Neuro-inclusive systems create clearer communication, safer culture and better wellbeing for all employees, not just those with a diagnosis.
Corporate training is for organisations, HR teams, SLTs and workplaces wanting change in their culture, systems and leadership.
Certifications are for service providers who want to deepen their skills supporting neurodivergent clients in a professional capacity.
Both use the same philosophy but serve different roles.
Yes training, consultancy and certifications can be delivered online.
We also offer in-person options in the UK.
Yes we offer neuro-inclusive workplace audits to identify invisible barriers affecting clarity, wellbeing, performance and communication.
Neurodivergent refers to an individual whose brain processes, thinks or experiences the world differently from what society considers “typical.” This can include ADHD, autism, dyslexia, dyspraxia, Tourette’s, OCD and many other cognitive differences.
It simply means: a different neurotype.
Neurotypical refers to individuals whose brain functions, communication patterns and processing styles align with the dominant cultural expectations. In short: their brain works in the way society was designed around.
Neurodiverse describes a group, not a person.
A team, workplace or classroom is ‘neurodiverse’ when it contains a variety of neurotypes – neurodivergent and neurotypical together.
A person cannot be ‘neurodiverse’ alone.
But a workplace absolutely can be.
In simple terms:
Neurodivergent = one person
Neurotypical = one person
Neurodiverse = a group of different kinds of brains
Understanding this alone can really help workplaces talk more accurately about brains, support and inclusion and helps everyone feel seen without labels being misused.
A neurotype is simply the way a person’s brain processes information, feels, thinks and responds to the world. Everyone has a neurotype – it’s simply different operating systems with different strengths and needs.