Background
Client: A wellness entrepreneur with multiple business interests, including a wellbeing centre and coaching services.
Challenge: The client faced difficulties in organising and managing various aspects of her businesses due to time constraints and the need to juggle multiple roles.
Scenario Analysis
Onboarding and Access Issues: The client experienced delays in obtaining necessary access to digital resources, hindering her ability to effectively manage onboarding processes.
Workflow Management: Difficulty in managing workflows across different business segments, particularly in coordinating schedules and content across various platforms (Google Drive, social media, etc.).
Content Development: Challenges in creating ADHD-friendly content for her audience, needing assistance in ensuring the material is engaging, accessible and manageable!
Legal and Compliance: The client faced complexities in understanding, utilising the memberships she’s in and fulfilling legal requirements, like data protection policies and trademarking.
Marketing and Pricing Strategy: Struggles with marketing approaches, pricing models, and using digital platforms for effective communication.
Solutions and Implementations
Dedicated Online Business Management: Introduction of a Support Worker to centralise and streamline operations.
Digital Organisation: Consolidation of digital tools and platforms for more efficient access and management.
Content Strategy Assistance: Guidance in developing ADHD-friendly content and ensuring its alignment with business goals.
Legal and Compliance Support: Providing support in navigating legal aspects, including data protection and trademark issues.
Marketing Strategy Development: Assistance in refining the marketing and pricing strategy to align with the business model and target audience.
Outcomes
Improved Efficiency: Streamlining of operations led to better time management and reduced stress.
Enhanced Focus on Core Activities: The client could focus more on core business activities and coaching, with administrative and organisational tasks efficiently managed by the OBM.
Compliance and Legal Assurance: The client gained confidence in legal and compliance matters, ensuring her business activities were protected and correctly aligned with regulations.
Marketing and Content Improvement: Enhanced marketing strategies and content development led to better engagement with the target audience.
Key Takeaways:
- Don’t Underestimate Organisational Power: A little structure goes a long way in saving time and reducing stress.
- Focus on Your Strengths: Delegate the rest. It’s okay not to be a jack-of-all-trades.
- Legal and Compliance Are Crucial: Stay protected and aligned with regulations.
- Engaging Content is Key: Especially if your audience has specific needs, like ADHD.